D3 residents receive update on city’s economic development plans; Prasada & bond election

On September 13, 2016, I hosted a District 3 Update meeting at the new Surprise Honda to update my constituents on Economic Development, Prasada and the upcoming bond ballot initiative.

Economic Development Director Jeanine Jerkovic provided a community profile about Surprise. Surprise’s planning area is approximately 309 square miles which provides us plenty of room to grow. See Presentation

Our population has exceeded 127,000 with a median age of 38.7 and a median household income of $60,000. Our development areas are split between three main areas which consist of City Center, the Southwest Railplex and Loop 303 development. Our economic engines consist of Prasada Automall, Spring Training, AZ TechCelerator (our business incubator) and multiple international headquarters and businesses.

Strategic Plan development, a higher education initiative, retail attraction, small business retention and workforce development are among some of the highlights our Economic Development team diligently works on for our residents. We want more head-of-household positions! We’ve also heard our residents loud and clear with recent results from our retail survey – residents want Costco and In-N-Out Burger and we are working our hardest to bring them here!

Jack Rasor, Partner of WDP Partners LLC, discussed the current Prasada development. Three new auto dealerships have opened or will soon be opening. Prasada is also working with developers to bring higher-end homes to the area which will increase overall property values and increase dispensable income which retailers research prior to solidifying locations for their companies. Due to evolving changes in the economy and consumer shopping strategies, bringing retail to Prasada has been slower than anticipated. With that being said, the future looks bright.

Staff was present to discuss the upcoming bond initiative. Your November 8, 2016 General Election ballot will feature one question regarding the $63 million General Obligation Bond. It is your decision to choose whether or not the selected projects will be funded.

The projects include:

  • Fire Station 308 (SW Surprise)
  • Permanent Fire Station 304 (NE Surprise)
  • Police Property & Evidence Facility
  • Land for Police Substation/Fire Station/Park (SW Surprise)
  • Public Works Operations Facility
  • Greenway Road Improvement (East and West of Loop 303)
  • Litchfield Road Improvement (Sweetwater – Desert Cove)
  • Regional Recreation Complex (Location TBD)
  • Aquatic Center Expansion

Surprise does not currently have a secondary property tax. If the bond is approved, it will result in an estimated average secondary property tax rate of $0.4642 per $100 of assessed property valuation. For a $200,000 home, that would equal $93 per year. Learn more about the projects, the cost to you and election information at www.surpriseaz.gov/surpriseforward. A reminder that the last day to register for this election is October 10!